Afrikoncept collections is the brainchild of the MD/CEO, Mrs. Violet Abdulkadir and it was born out of the desire to create fashion pieces that showcase the unique vibrant versatility of our African heritage, in contemporary yet classic designs that have a global/crossover appeal. Every piece created by Afrikoncept represents a memory from Violet’s childhood, drawn largely from the wild yet hauntingly beautiful African landscape. Reflecting her love for nature, each piece is named after some tropical flowering plants in Africa. Violet is a female entrepreneur with over 15 years’ experience in business. She has a Masters degree in Business Administration from the prestigious Lagos Business School. Violet is poised to build a global brand that emphasizes ethics and social responsibility, focusing mainly on enhancing the business potential of the women and youths that produces the tie and dye print of the label, which is an integral part of label’s value chain and at the core of its business model.
Who We Are:
Afrikoncept is not just sewn fabrics and clothes, we are daring, bold and undeniably passionate about our African roots!
Founded by Uju AbdulKadir, a woman on a mission to bridge the gap between two diverse cultures and create a sustainable and prominent niche in the fashion industry locally and globally. Afrikoncept combines Ankara, tie and dye and other African materials to western outfits in other to achieve unique fashion-forward looks appealing to Africans at home, in the diaspora and all across the globe.
We are a little different. We are a lifestyle. We endlessly develop creative ways of telling our stories and connecting with our heritage through an authentic, unique and world-class blend of Western and African fashion.
We are changing the western fashion narrative using the very best of what we have in the continent to look modern.
We seek to creatively tie old, ethnic fashion with bold, modern fashion to create diverse range of African clothing and accessories.
To be Africa’s best one-stop-shop fashion conglomerate that passionately and consciously delivers and promotes authentic and world-class African inspired fashion pieces to Africans and the world.
Our Core Values:
We are socially responsible and we are accountable. Every decision we make directly and indirectly affects our customers, partners, stakeholders and the world at large.
We owe it to you to deliver exceptional and unique customer experience that is memorable to every customer and we ensure we preserve our relationship with you by delivering true long-lasting value
We believe integrity is the bedrock of everything we do and we ultimately demonstrate a commitment to business ethics
Passionate in service
We are a passionate, responsible and people-loving fashion brand.
We strive every day to produce and deliver the very best of unique and authentic ranges of African fashion pieces.
A Strong Partnership Working Tirelessly to Serve You!
It is important for us as a customer-focused organization to work together with reputable brands that share similar goals and vision to provide great value to our consumers. We are in proud partnership with Fruit of the Loom, an international underwear and casual wear brand of repute, with over 160 years experience in manufacturing quality textiles. Afrikoncept stands to be the only brand in Nigeria with sole distributorship rights to market and provide Fruit’s durable, soft and comfortable casual wears made from 100% cotton to men and women alike.