There’s so much that goes into fashion and we’re not talking cutting and sewing now. It’s more than just dying a cotton fabric or making a print on it.
There’s so much back process that triggers the ecological integrity and we don’t even know half of it.
Let’s consider fashion from the perspective of different stakeholders from contemporary producers, consumers of clothes, to future producers and consumers. Sustainable fashion impacts more than just people, it plays a direct role in positively impacting the climate crisis by combatting fast fashion and its disastrous effects on pollution. Sustainable fashion is the responsibility of everyone and a key example of the need for systems thinking in fashion is considering the benefits of raw materials used, as simple as replacing one fiber type for a less environmentally harmful option.
Fast fashion has negative effects on the environment and is unethical in terms of production. In order to make clothing fast enough to keep up with the changing fashion trends, the clothes are produced in harmful ways. “Fast” clothing is made with synthetic fibers as opposed to natural fibers. The synthetic fibers are made using the Earth’s fossil fuels. Almost sixty percent of our clothes are made this way. Since people spend so much money on these types of clothes and purchase them so frequently, landfills are filling up quickly. Over sixty percent of clothes made every year end up in landfills because people just don’t like them and almost twenty percent of the world’s waste is made of fashion products. Production of these types of clothing isn’t the best as well.
Now, let’s talk about how we at Afrikoncept contributes our most in fashion production so the “world can be a better place”.
With us, sustainable fashion is the only option in our operations to help us reduce the impact of pollution in the fashion industry.
We’re intentional in the decisions we make as a brand and we stand on them. We source and produce most of our materials in Nigeria. Our prints establishes authenticity and pride in our heritage, hence why we chose to use durable and recyclable materials.
Our fabrics are sourced for with high longevity, resource efficiency, non-toxicity, biodegradability, recyclability and good ethics in mind as well as efficient, safe and ethical practices.
They are also made with eco-friendly dyes, because we have big dreams in making the world a safer place to live in… in our own little way.